Royal Warrant Holders
Suttons Royal Warrant is a prestigious mark of recognition for supplying Flower and Vegetable seeds to the Household of HM The King.
The Royal Warrant is the actual document that appoints Suttons in its trading capacity as 'Seedsmen' and gives permission and responsibility to us to display the Royal Arms in connection with our business.
History of the Royal Warrant and Suttons
Suttons has had the privilege of supplying flower seeds and vegetable seeds to the Royal Family since the 1850s, beginning with Her Majesty Queen Victoria. The honour of holding a Royal Warrant has been graciously bestowed upon us since 1871. Since then, we have been both delighted and immensely proud to bear this esteemed mark of distinction.
The origins of the Royal Warrant can be traced back to the medieval era, when securing Royal favour was fiercely contested and the Sovereign enjoyed their choice of the nations premier craftspeople. By the 15th century, the Lord Chamberlain, as head of the Royal Household, formally recognised these trusted suppliers by bestowing upon them a Royal Warrant of Appointment a distinguished tradition that continues to flourish today.
By the 18th century, those honoured with this privilege began proudly displaying the Royal Arms on their premises and stationery. In 1840, these esteemed holders united to form the Royal Warrant Holders Association. There are currently only 538 companies world-wide which hold a Royal Warrant.
Why The Royal Warrant Is Awarded
Why The Royal Warrant Is Awarded
A Royal Warrant is more than a mark of excellence; it tells the world a company has consistently demonstrated unrivalled quality, service, and craftsmanship. Awarded by the Sovereign and recognised across the globe, this distinguished honour speaks of a long-standing heritage rooted in trust, tradition, and reliability.
Holding a Royal Warrant places a company in esteemed company, underscoring a commitment to delivering products and services worthy of the highest patronage. It reassures customers that they are choosing an establishment of proven merit, heritage, impeccable standards, and a commitment to sustainability.
Committed to Sustainability
Sustainability continues to be a guiding principle for the Royal Household and will remain a key consideration for all who hold a Royal Warrant. As we face the urgent, intertwined crises of climate change and biodiversity loss, the opportunity for meaningful action grows ever more limited. Yet, through determined individual efforts and collaborative partnerships, both the Royal Household and its warrant holders can help forge a more sustainable future for the United Kingdom and the wider world.
Suttons is wholeheartedly committed to sustainability, reducing its carbon footprint, and addressing climate change. In line with these values, the company became a Planet Mark Certified organisation in 2024. Key initiatives include the introduction of eco-friendly packaging and the adoption of sustainable sourcing throughout the supply chain. Suttons continues to work closely with its partners, with the aim to grow all plants in peat-free compost. Indeed, those cultivated at Suttons own nurseries are already 100% peat free, and by 2025, every plant available in retail outlets will also be entirely pesticide free.
Learn more about Suttons sustainability journey here.
Committed To Excellence
Committed To Excellence
A steadfast dedication to exceptional quality and unrivalled service has guided Suttons Seeds through its distinguished history. We are honoured and proud to have supplied the Royal Household for over 150 years, and we eagerly anticipate continuing to serve His Majesty King Charles III well into the future.
What The Royal Warrant Means for Suttons' Customers
We have a reputation for quality and service that is second to none, and a remarkable history that goes back over two hundred years. Holding the Royal Warrant reinforces our position as an industry leader and our customers can be assured that every product is of the highest quality.
